Main Street approach is a combined process that builds the idea of a downtown’s total image. The strategy is incremental, resulting in many small changes that create strong impact over time. Four volunteer driven Committees, organization, promotion, design, and economic restructuring, contribute to this process.

We will be working to:

Main Street Iowa Annual Awards. Washington Public Library was nominated and awarded for Best New Construction, this project typifies the multiple stakeholder approach MSW uses daily.

Main Street Iowa Annual Awards. Washington Public Library was nominated and awarded for Best New Construction, this project typifies the multiple stakeholder approach MSW uses daily.

  • Develop a comprehensive strategy
  • Make incremental improvements
  • Organize community support
  • Form partnerships among our stakeholders
  • Share our pride in our existing assets.
  • Protect a high standard of quality
  • Change attitudes and practices
  • Start making changes NOW

Check out our New Market Analysis of the Downtown District HERE!

MSW follows the National Main Street Center’s Four-Point Approach, which guides all of our events and activities. This helps keep our vision clear and keep the organization moving forward. These four-points also work into our four guiding committees overseen by our board of directors.

 

SWEEPers: Honoring our business owners who have improved their buildings and take the care to keep downtown Washington clean and inviting.

SWEEPers: Honoring our business owners who have improved their buildings and take the care to keep downtown Washington clean and inviting.

Washington Farmer's Market

Washington Farmer's Market

Visiting Santa's House. MSW hosts Santa during its annual SNOW Event taking place every Thanksgiving through Christmas. Check out our Event page for this years schedule.

Visiting Santa's House. MSW hosts Santa during its annual SNOW Event taking place every Thanksgiving through Christmas. Check out our Event page for this years schedule.

  1. Organization: establishes consensus and cooperation by building partnerships among various stakeholders in the district. By getting everyone working together, MSW can provide effective, ongoing management and advocacy for the district.
  2. Promotion: creates a positive image that will rekindle community pride and improve consumer and investor confidence in your district. Advertising, retail promotional activities, special events, and marketing campaigns help sell the image and promise of MSW to our community and surrounding region.
  3. Design: gets Main Street into top physical shape and creates a safe, inviting atmosphere. This point takes advantage of the visual opportunities inherent in the commercial district by directing attention to all of its physical elements: public and private buildings, storefronts, signs, public spaces, landscaping, merchandising, displays, and promotional materials.
  4. Economic Restructuring: strengthens MSW’s existing economic assets while diversifying it economic base. This is accomplished by retaining and expanding existing businesses to provide a balanced commercial mix, converting unused or underutilized space into productive property, sharpening the competitiveness and merchandising skills of business people, and attracting new businesses that the market can support.